SimplyTapp to Gane

From the beginning until now

SimplyTapp History:

In 2010, Samsung introduced the first Android phone with NFC capability. Seeing the incredible potential that NFC had held for banking and payments, Doug Yeager and Ted Fifelski founded SimplyTapp in Austin in 2011, with the goal of making mobile NFC payment technology a reality for card issuers.

The next year, in 2012, Doug and Ted coined the term “Host Card Emulation” to describe the software architecture that did just that. HCE creates secure, identical card representation on a mobile device for the purposes of payments, transit and access.

Today, SimplyTapp provides technology enabling issuers and developers to leverage mobile devices for proximity payments and other real-world transactions. The technology that SimplyTapp provides powers payment functionality for Android devices for card-issuing banks and provides a simple and secure transaction environment for industries including retail, transit, ticketing and hospitality. To learn more, download The ABC’s of HCE.

SimplyTapp has raised more than $10 million in funding from Verizon Ventures, Lightspeed Venture Partners, and Blue Sky Capital.

SimplyTapp launches Gane:

SimplyTapp was created to provide businesses with the ability to adopt tap-and-pay functionality for Android devices at the point-of-sale, securely, at a low-cost and while retaining control of the customer experience.

Experience taught us that consumers were looking for a streamlined mobile payment experience, where they could share, or redeem an offer, and complete a transaction in one place. With this, the idea for Gane was born.